HijUp.com Bags a 7-Digit Figure Seed Funding for Further Expansion

Jakarta, July 18th, 2015 – Right before Eid Al-Fitr 1436 H, and drawing on HijUp.com’s 4th anniversary of being the first Islamic fashion e-commerce portal in the world, it is announcing a 7-digit figure seed funding from a strategic consortium of global investors, including Fenox Venture Capital; 500 Startups; and Indonesia’s largest media group, EMTEK. This seed round is equips HijUp.com to further strengthen its position as the market leader in fashion muslim e-commerce category.

The funds will be used to build next-generation infrastructure and human resources to support a much larger increase in number of customers.

Diajeng Lestari, founder and CEO HijUp.com, enthusiastically expresses her hopes in the future.

“This is an Eid gift for HijUp.com. We have been coping well with our growing customer base, but with this new investment, we can be even more aggressive in our marketing strategy. We’re on track to make Indonesia as the center of Muslim fashion in the world”, said Diajeng Lestari.

Based on the research per January 2014 that were recorded by idEA, the Association of e-commerce in Indonesia, HijUp.com, is one of the 17 most popular fashion e-commerce sites, as well as the most popular site in its category–muslim fashion–in Indonesia.

HijUp.com holds more than 200 Islamic fashion brands, many with international brand recognition. In line with Hijup.com’s desire to uplift the works of local designers to compete in an international scale, this investment will see further expansion into multiple categories of muslim fashion, including clothing, hijabs, headscarves, and accessories.

“We see huge potential in the youthfulness of the Muslim fashion consumer, and the sheer size of the Muslim fashion market,” said Anis Uzzaman, General Partner and CEO of Fenox Venture Capital.

“This round of funding will accelerate HijUp.com’s growth to become a leader in this field.”

This is the second round of seed funding which has been received by HijUp.com after the first one from Fenox Venture Capital, 500 Startups and Skystar Capital, on the last January, and as well for an undisclosed amount.

Khailee Ng, Managing Partner 500 Startups said, “When we first invested, we knew they would become a big company. We just didn’t know it would be happening so fast! This is why we want to give them more money, to keep up the good job!”

The traffic statistics of HijUp.com currently shows it has reached 2 million in 2015. The largest source of traffic outside Indonesia comes from Malaysia, Brunei, Singapore, Australia, America, England, and several other European countries. Sales data also correlates, as Hijup has seen an 4 times increase of sales (and over 20% per month on month) since the first investment.

“We believe that there will be increased demand for muslim fashion market, include the increasing amount of muslim fashion suppliers from Indonesia. We also strongly believe that we have the right partner, HijUp.com to bring this to everyone in the world.”, added Adi Sariaatmadja, CEO of KMK.

“They are an expert on the market.”

* * *

About HijUp.com

HijUp.com is the world’s first Islamic fashion e-commerce established in 2011. With an online mall concept, we provide a wide range of the best products from Indonesian Islamic fashion designers. The products we provide are for Moslem women in particular, from clothing, hijab / headscarf, accessories and more.

Since its establishment, HijUp.com functions as an agent between designers and their prospective buyers around the world. With HijUp.com designers can increase their profits more efficiently while making it easier for buyers to find the products they want.

About Fenox Venture Capital

Fenox Venture Capital is a Silicon Valley-based venture capital firm founded by an exceptional team of seasoned entrepreneurs and proven international business leaders. Fenox VC works with emerging technology companies worldwide and specializes in assisting entrepreneurs in North America achieve global expansion in Asian, European and Middle Eastern markets.

About 500 Startups

500 Startups is an early-stage seed fund and incubator program focused on consumer and small- and medium-sized internet startups. The company’s areas of interest include financial services and e-commerce; search, social, and mobile platforms; personal and business productivity; education and language; family and healthcare; and web infrastructure. 500 Startups was founded by Dave McClure in April 2010.


EMTEK Group is one of the leading media, content, and technology businesses in Indonesia and is listed on the Indonesian Stock Exchange. EMTEK Group operates three free to air TV stations, a pay TV network, and several IT solutions businesses. EMTEK has recently ramped up its online media presence through its subsidiary KMK online. EMTEK has also made various investments in digital publishing businesses, e-commerce and online classified businesses directly and through KMK. For more information, please visit www.emtek.co.id

For further information, please kindly contact:

Arkea Indonesia, PR for HijUp.com
EightyEight@Kasablanka, Tower A Level 38
Jl Casablanca Raya Kav 88, Jakarta 12870, Indonesia

Contact Person
Tira Mayshela Kalebu, tira@arkea.id, 0813-5543-3909

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